I just came across one of successful bloggers’ pin image on Pinterest.
It’s unusual to see this blogger’s pin on home feed since I’m not following them.
But the pin piqued my curiosity.
So, I duly clicked the image.
It took me to a very thin blog post comprising just over 400+ words.
Now, I’m the last person to have any right to criticise other bloggers’ work.
Remember my constant insecurity with writing? I’m truly the last one to have any right to say anything about quality.
But seriously (yep, I’m still doing it. Ha!), it makes me wonder how they’ve achieved such success in the mega competitive blogging world with little to no substance blog posts.
The blog post has six small headings, and each has two or three brief paragraphs underneath.
It’s so-called run-of-the-mill content.
Nowhere near punchy. Nor does it offer comprehensive information or pull you in with unique stories or personal insights.
And here I am.
Aiming to publish at least 1,000+ words as often as I can (although I know too well quantity doesn’t mean quality…).
It’s so discouraging. It makes me want to give up. Again.
For everything I do, I strive to stay on course with:
Forget what others do or don’t do. Do your own thing.
If you start comparing yourself to others, there’s no getting out of it with your soul (and confidence) intact.
Still, I’m only human.
I seem to fall to this kind of low point once in a while.
And here’s what I think: the part of the reasons these bloggers are where they are today.
They Got in the Game Early
The number one reason is they got in the game early.
Imagine what it would mean to newcomers like us.
With eight seconds of attention span prevailing these days, doing what everyone else does can’t capture or hold readers’ attention.
There’s got to be something unique about what we offer.
I’m not here to tell you what you need to do in this competitive market or how to best vie for readers’ attention.
I’d be busy doing it myself if I knew instead of ranting about it. Ha.
But ranting doesn’t make the entire thing unfair. Nor does it mean the game is rigged.
It’s not like we’re running 10K marathon and these bloggers were given a head start, beginning at 5K mark while we’re at the starting point.
Yes, it can feel that way, but it’s definitely not the case.
They built the business from the ground up like we’re trying to do. They didn’t have a shortcut.
The 2nd reason that helped them to be where they are?
Darn Catchy Headlines
I must admit their headlines are darn good. So good that I fell for it today, didn’t I?
Something to think about, right?
Of course, after that clickbait title, I got disappointed just as quickly.
For them, though, it did its job: it ‘earned’ a click to the site, albeit short-lived.
I’m not religious about the headlines with my blog post, but I think it’s definitely worthwhile to learn how to generate catchy headlines.
I occasionally use this site called Portent Headline Generator.
Perseverance and Strong Work Ethic
Credit where credit is due.
Knowing what we know now about blogging, it’s impossible to think they didn’t go through doubts, uncertainty, fear, insecurity or even imposter syndrome like us.
They were once a newbie. They would have pulled their hair out over countless of things like we do.
No one gets to be an expert without being a beginner first.
Along the way, many bloggers with an equally big dream would have succumbed to an overwhelming amount of learning process and gave up.
We all know blogging can be a lonely job. There’s no immediate reward for a job well done. There’s no Christmas party or bonus.
No boss watching over your shoulder, making up your shortcomings or colleagues helping you out or rooting for your success.
You’re lucky if you make a minimum wage, even after an insane amount of hours you put in.
So, I salute them for perseverance and hard work, staying in the game long enough, fighting long enough and eventually achieving success.
There’re new bloggers who achieve success quicker than most of us.
They may have something strong to offer, like their unique tone or the ability to relate to a wide range of audience or a very specific audience.
Whatever it is, they’re in the minority.
Most bloggers stay in the frustrating zone for the umpteenth time, struggling through to find their voice in the online world while going through many trial and error.
Look at the early work of any artist and you will see an impersonator yet to find his or her own voice.
– Will Gompertz
I’m sure this will not be my last blogging-related-frustration-induced rant, but for some strange reason, I remain positive.
And go back to the drawing board:
Forget What Others Do or Don’t Do. Do Your Own Thing.
My Favourite Writing Tools
Grammarly (Free) – a great writing tool. Help you with spelling and grammar errors. It’s SO worth it even if all you do is writing an email or on social media.
BlueHost – get a super easy and reliable hosting plan from BlueHost. They also give you a free domain name for one year. Sign up here and start your blog in a few minutes.
Namecheap – get a dirt-cheap domain name if you change your mind and fancy a new domain name later (like I did).
Mailerlite – another must-have to create email marketing campaigns: sign up forms, landing pages, surveys and so on; free up to 1,000 subscribers.
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