SMART Goal and Example with My Blog

If you’re a serious goal chaser, it’s highly likely you’ve heard of the famous acronym S.M.A.R.T.

I vaguely remember learning about it years ago: memorised its concept to pass an exam and get a grade.

But I had never applied it to a real-life, let alone my personal goal… until today.

If you have never used it as a goal setting exercise, here’s an example I’d like to work you through.

At the end of it, you’ll have a good grasp of what SMART means and how you can apply it as your goal-achieving framework.

It will ensure that every important component of your goals is covered and therefore increases the chance of success in achieving your goals.

My Blog Goal

Like many bloggers, I have the ultimate goal of making a full-time income from my blogging.

I want to see this goal materialise in 10 month time from today.

Which means I need to make more than 10 times than I do now.

It’s a lofty goal.

On the other hand, I’m really surprised how steady Pinterest traffic – my main traffic source – has been over the months even with a sporadic blog post published.

It has given me a little taste of what life could be like with a passive income and a minimum amount of work, making me feel dreamy and hopeful.

It encourages me to work harder.

How to Apply SMART to My Blog Goal

So, to achieve my ultimate goal of making full-time income blogging within 10 months, I need a few strategic objectives.

Objectives are steps you take that leads you to your ultimate goal.

With my blog, objectives can range from content creation to various methods of promotion.

To illustrate how the acronym SMART is applied to goal setting, I’ll be focusing on one short-term objective.

My SMART Objective

According to Social Marketing Writing, daily blog posting attracts the highest traffic.

It says:

Blogs that post daily get 5 times more traffic than those that post weekly or less.

It also states that when you accumulate 200 posts, your traffic increases by 4.5 times.

So, that gave me an idea.

I wanted to accumulate 200 posts and see if my blog traffic would indeed increase by 4.5 times.

I’ve set a SMART goal for it.

What does SMART Stand for

SMART stands for:

  • Specific
  • Measurable
  • Achievable
  • Relevant
  • Time-bound

Let me work you through the each component of the SMART goal.

First, make sure you can sum up your SMART goal in one sentence.

This is my SMART goal in one sentence for the particular objective mentioned above:

I’ll Accumulate 200 Posts Within the Next 2 Months.

And below is how I’m applying this neat acronym to my short-term objective.


Here, you define exactly what you want to achieve.

Your goals and objectives should be clear.

Use action words to describe them so that your intentions are crystal clear.

My objective is to publish 200 posts. I currently have 150 posts.


Counting this post I’m writing, I have 49 posts to write to make 200.

So, I’m going to publish 49 posts to accumulate 200 posts.

It can’t be more specific and clearer than that, right?

Notice that it’s not “I want to” or “hope to”.

Use specific action words.


Your effort needs to be quantifiable so that you can track your progress.

I haven’t decided yet whether I’m going to publish a blog post every day or every other day. Perhaps a combination of the two.

Either way, it can be easily measured to ensure I’m on the right track as each post is quantifiable and added up to 200 posts.


We need to make sure our goals and objectives are within reach.

By all means, aim for a challenging goal that pushes you just out of your limit.

At the same time, make sure that it’s attainable.

If I set an unrealistic objective like publishing 300 blog posts within the next 2 months, I would set myself up for failure.

On the other hand, accumulating 200 blog posts within the next 2 months is challenging yet doable as I’ve proved myself with my 100 Day Challenge.


Your goals and objectives need to make sense for your overall goal.

Accumulating 200 posts hence publishing 49 more posts ties directly to my ultimate goal of making full-time income blogging.


Can you imagine what will be like if you have no set date to reach your goals and objectives?

It’s great you want to publish your first novel, lose weight or pay off debt. But over what period. 6 months or 6 years?

Our goals and objectives need a clear timeline so that we can plan and prioritise how much mileage we need to put in today, tomorrow or next week.

Final Thoughts

Run your every goal through the acronym S.M.A.R.T and ensure that every component of the goal is covered under the SMART framework.

It’s an excellent tool to ensure that every important aspect of the goal is appraised perfectly.

If your goal is missing any component of Specific, Measurable, Achievable, Relevant and Time-bound, it’s flawed and needs tweaking.

You can apply the SMART principle to a project, an objective or a goal. From short term to long term goals.

It can be for debt pay off plan, no spending month project, losing weight, writing a novel or ebook, saving up for a trip, taking an online course or reading a book.

Pick one goal and run it through the SMART framework.

You can’t go wrong with your goal setting and achieving it. 

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